About a month ago a guy pitched me his idea in an elevator (yes, it actually happens). His idea was to ‘rescue a racehorse’. Actually, he wanted to not just rescue one racehorse, he wanted to rescue thousands of them. He explained to me what he saw as a problem of racehorses being slaughtered for the use of dog food. This problem by his accounts is not insignificant – one site quotes 18,000 Australia horses slaughtered each year.
The guy who pitched me the idea was a successful entrepreneur in his own right. Not having worked in the ‘social entrepreneurship’ space he wanted some quick advice as to what legal structure he should adopt. I replied along the lines of “these problems are often more complex than simple legal advice would warrant”. Despite his confidence in the solution, I managed to convince him that we should meet to discuss.
When we sat down the following week to explore the problem of racehorse slaughter, the complexity of the problem became more apparent. His original idea was to set up an organisation that allowed people to adopt racehorses or foals that were being sent to slaughter. He had a neat little funding model for it, and sales campaign idea that at first glance seemed like it would be attractive to people out in the market.
I asked him what other new problems this ‘rescuing’ might create. We came up with a list including: Read more