This world seems to operate on some kind of speed, with the pace quickening and quickening at such a rate that it gains a momentum all of its own. This ‘speed’ is more than metaphorical, our world is actually operating on stimulant overdrive. Over the past ten years we have seen the rise of coffee consumption in the western world, and the prevalence of both prescriptive and non-prescriptive drugs that are helping our bodies regulate its pace.
I too succumbed to the binds of coffee. Like so many, at one stage my day wouldn’t be able to start without a ritual flat white (Soy FW actually). We justify it saying we like the taste, or we simply love the ritual, and some even say, but it’s just my one and only vice. I am not actually judging the consumption of coffee here. Clearly we have some kind of need it, and perhaps more than simply because of a physiological addiction. In talking with friends and colleagues, they say that they need it to keep up with the frenetic pace of the world around them.
Some jobs and industries are ‘naturally’ fast-paced, like stock trading and base jumping (and look at the risks in those industries). Slowing down the pace of base jumping may make the sport redundant or in the least unappealing to those seeking the rush. The same could be said of stock trading, as well as the loss of opportunity.
Other industries have also caught up with the need for speed, with this pace infilrating education, health and the environment. We want quick fixes, we want results and we want it now. And yes, this is no more true than in the field of doing good. Read more